The global rise in the gamification marketplace has drastically increased game-based elements with a value of over $9.1 billion in 2020. It is now projected to register a growth rate of 27.4% by 2025 that reaches a total of $30.7 billion. Hence, building an AR-based app gamification strategy helps you retain users for a longer time and develops a more reliable and versatile user experience. Hence, the corporate sector, which seems to be the largest user of game-based learning solutions, has achieved a growth rate of 47.5% as of 2019.
Seemingly, Gamification also leverages the increased organic installs and generates revenue generated by in-app purchases and in-advertising apps. For Instance, Gamification Based WordPress & WooCommerce plugins such as myCred also help users get rewards, points, and badges via coupons codes. Also, several extensions of this powerful and robust plugin exist, such as myCred Social Share, Daily Login Rewards, SpinWheel, Arcade Game, and vice versa.
Hence, the latest trends and technologies such as Augmented Reality and Artificial Intelligence will implement gamified elements into your mobile app that require you to redesign your overall product management aspects. Hence, you can build and include your app-based gamification design as an additional feature with relevant tactics.
What is an App-Based Gamification Strategy?
Gamification is the application of the implementation of gaming elements into your mobile-based application. It can get the users engaged and focused on their goals, objectives, and relevant tactics by optimizing for critical KPIs that include a retention rate, sessions, churn rate, return on ads spend (ROAS), and improves user experience.
Gamification app design that uses basic psychology to keep the users engaged with the gamified mobile apps ensures that the user is rewarded with a sense of achievement that encourages them to return to the app and enjoy using it for a longer duration. It provides you with a competitive benefit and allows you to achieve sustainable and growth-driven goals.
What is the Metaverse?
According to the reports, It has been estimated that Facebook is also initiating the Metaverse concept that refers to the creation of a significant space of digital worlds related to augmented and virtual reality. The metaverse constitutes the accordance of all virtual worlds, augmented reality, and the WWW. Likewise, the Facebook metaverse will work on virtual reality headsets along with mobile devices and gaming consoles.
Tech organizations and their leaders mention the development of a “metaverse” as the technology successor to smartphones and the mobile-enabled internet. Primarily, the metaverse is a virtual world where individuals can correspondingly play, work, and communicate. The concept is closely related to virtual reality, and augmented reality technologies such as Apple, Google, Amazon, and Microsoft are also concerned with the development perspectives. However, the metaverse may be regarded as a notion from science fiction that most people in the technology industry, the metaverse is classified as a visionary aspect at this stage. Hence, the technology-driven organizations such as Facebook are adopting to make it the setting for several online activities such as work, play, studying, and online shopping tactics.
How Implementing AR Principles with Marketing Tactics Leverage Business Goals?
Augmented Reality displays the virtual information on the physical environment, and the whole segment is to research augmented reality for a large time duration. It describes a significant amount of ways how AR enables marketers to build an exciting range of customer experiences that leverage customers better than conventional advertising or even unique experiential market-driven campaigns.
In particular, the gamification strategies rely heavily on customer engagement, and with the help of augmented reality, the marketers can design “immersive experiences that maximize the customer engagement.” According to the recent reports, In 2015, the USA Network can be used for gamification with a campaign for their latest murder mystery television release, Dig. Additionally, the traditional marketing strategies consist of the campaign introduced by the custom “Dig Decoder” mobile app.
This robust app uses AR principles to bring online, print, and outdoor advertisements to life. By using the dig decoder app, the target consumers looked through the app’s viewfinder over the particular areas integrated into the marketing collateral of Dig’s larger campaign. Without the involvement of augmented reality elements, USA Network’s Dig Decoder would restrict users from earning invisible badges and climbing the digital leaderboards.
Hence, the implementation of augmented reality can develop a more compelling and result-driven campaign that drives gamification into the real world. To succeed, you need some of the best practices to design an AR-based gamification strategy for your brand.
Winning Plays via Gamification
The Dig campaign consists of a few elements that are important to draw an AR experience.
- Increase Brand Meanings – Dig’s AR campaign is consistent with its brand show. As television viewers become more hooked on the gripping storyline, the USA network provides the viewing community another outlet to explore your show. The game allowed viewers to reach out further step into the elements of the characters to help solve their hidden problems.
- Develops a Brand Community – Residing at a single location for the Dig community helps you to visit in ween the aired episodes that generate many engagement tactics. The viewers can easily interact with the Dig brand and engage with their fellow community members. It helps users get engaged with the variety that extends the reach of their campaign ultimately draws in more users.
Hence, weaving the augmented reality features into the existing gamification strategy allows users to immerse themselves into solving the mystery completely. The latest opportunities are provoked to unlock exclusive digital content and 3D animates that can be tackled at every turn.
Incorporating AR Elements
Marketers can also learn about the USA Network’s mistakes that overlook the brands utilizing augmented reality to define their campaign’s goals clearly. If the goal is to increase brand awareness, the AR content must be easily accessible whenever possible.
For Instance, using the AR magic mirror paradigm uses the public screens to display the AR content such as Pepsi would be a great choice that requires no further actions raised by the users to get involved in the AR experience.
Hence, adopting a gamification strategy hooks consumers and ignites their competitive spirit via game-like features. The marketers can build a riveting environment that induces stronger consumer engagement tactics and vice versa. Likewise, augmented reality creates more lifelike gamification campaigns via adding augmented reality fuels the power of eventually adding significance to the customer experiences. If it is done properly, augmented reality can transform a conventional marketing campaign into a game-winning customer engagement experience.
Conclusion
In a nutshell, it’s proven that Augmented Reality (AR) enables users to manipulate imaginary concepts into technology-oriented products. Smartphones provide us with significant ways to escape reality into the virtual space, and AR enhances our reality by merging the physical and digital landscape. The AR principles also entice the practice of adding gamification that makes your workflow more exciting and engaging with the game-based learning elements.
