Gamification is everywhere! Whether you read discussions on Reddit, browse through LinkedIn, or use fitness-tracking apps, you will find game-like elements! Businesses, especially sales staff, must incorporate game components into every non-gaming context. With the increasing involvement of gamification, generating sales gamification ideas has become a necessity.
Read this blog and learn about the advantages and psychology of sales gamification. Also, you will see some practical examples of how to gamify sales at your company!
If you are a business owner, these tried sales gamification ideas can help you get your sales team back on track and create enthusiasm for funnel activities. As your staff rushes to surpass sales targets, watch as their motivation climbs!
What is Sales Gamification
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Sales gamification is a tool that encompasses different gaming elements, such as leaderboards, points, ranks, and badges. These tools help make sales activities exciting and challenging. Imagine your sales team has been assigned tasks to perform, and in return, they are offered rewards to achieve those tasks. The desire to take rewards and win prizes will automatically increase motivation and performance.
In a sales environment, there are two aspects to keep the sales team engaged:
- Igniting competitive nature
- Accelerating team performance
So, introducing gaming elements such as challenges, rewards, competition, and leaderboards improves performance and creates a reward-chasing environment.
How Sales Gamification Ideas Drives Revenue
Here are four ways that suggest how gamification in sales is necessary to drive growth:
- Increase in engagement: Gamification helps you make brand interactions fun. It leads to enhanced client engagement and long-stretched sessions.
- Rise in customer loyalty: When sales employees are rewarded for their achievements, gamification ignites brand loyalty, which increases sales.
- Improved client acquisition: Gamification improves buying experiences that lure new customers via word-of-mouth and social media sharing.
- Data-backed insights: Gamification directly reveals data about customer behavior. The behavior allows businesses to make revenue-driven decisions that optimize their sales strategies.
What is the Psychology Behind Sales Gamification
Operant conditioning is a psychology-based concept that is behind the psychology of sales gamification. It involves the chances of certain behavioral occurrences.
In simpler terms, people likely behave in a way that leads them to positive reinforcement and avoid negative consequences. This means that when you reward your sales employees for performing certain tasks, they’ll do it regularly and with more enthusiasm.
Sales gamification stimulates four powerful currencies
- autonomy
- mastery
- empowerment
- social influence
When we succeed, the “reward chemicals” we release are built into our brains to make us seek them. One of these mood-regulating molecules, serotonin, also called the “happy chemical,” is released when we feel important or proud.
Gamification in sales always comes in handy as it resonates with basic human psychology. As per the Self-Determination Theory, people in sales get motivated by three crucial needs:
- Autonomy: The urge to be in control over self-inflicted actions
- Competence: The requirement to be highly skillful & feel capable
- Relatedness: The urge to make connections with other fellow beings
Does Gamification Increase Sales?
The following are the studies and facts-based data that suggest that gamification ideas can help increase sales. Here are the facts:
- According to TalentLMS, 89% of survey respondents prefer to engage in gamified learning tasks.
- 90% of employees say they feel more motivated at work when a gamification tool is employed.
- With gamification, employees experience an average increase in engagement of 48%.
- 95% of employees report that they enjoy gamified elements at work.
- Employee engagement increases on average by 60% in a gamified environment.
- 85% of employees report spending more time on gamified platforms.
- Salesforce reported a 70% increase in sales productivity among teams using gamification.
- A study by Incentive Solutions found that gamified sales contests led to a 34% increase in sales.
- Companies like Adobe and SAP have successfully implemented gamification programs to drive sales and improve employee engagement.
Effective Sales Gamification Ideas
Let’s explore some proven sales gamification ideas that can help improve business goals:
1. Sales Bingo
Bingo cards can be massive as they help increase motivation to achieve sales targets. A salesperson is rewarded with a prize when he completes a column, row, or diagonal. The reward helps the sales team have a varying range of activities and an engaged team.
2. Fantasy Sales Team
Just like fantasy sports leagues, you can create a game-like system where sales personnel can accumulate individuals and earn reward points based on the team’s collaborative performance. Creating a fantasy team helps promote peer motivation and team efforts.
3. Progress Bars
Use visual progress bars for sales team goals. This will give you a real-time and clear representation of progress towards sales targets.
4. Virtual Sales Floor
Create a virtual sales floor for remote teams where every salesperson is represented by his avatar. Whenever the person hits his sales target, his avatar can move to premium or one step above the virtual floor.
Final Words
Sales gamification ideas can transform business goals. Gamification is a powerful tool that can significantly boost sales employee engagement if implemented correctly. If you are creative with gamification ideas, you can take your business to another level and achieve the sales team’s full potential with desirable results.
